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Appropriate Website Promotion Methods
Why would you want a site? Why indeed? The unceasing growth of the World Wide Web has resulted in an enormous number of sites, and new ones show up daily. Why would you want to create more? And what do you think about the widespread opinion that...
THE ABC's OF WEB SITE PROMOTION
What can you do to stimulate traffic to your web site? You can find thousands of articles on web site promotion on the internet, but I have summarized a list of items to consider: >>>Submit Page to Search Engines The most important search engines...
The “secret weapon” of successful web marketing is…
Copyright 2005 Liz Micik Impulse shopping in the checkout lane may be what drives grocery store profits, but chances are it doesn't do a thing for your business. Your customers are far more likely to need up to nine contacts from you before they...
The Top 6 Website Sins
They say the eyes are the window to the soul. Your website then is the window to your business. What would a passerby think of your "window"? Would they want to stop and maybe come inside for a few moments? Or would they just pass by without giving...
What YOU should know before starting a web site!
Everyday thousands of new businesses make the leap and take their business on line, what about yours? If you haven’t already, I’ll bet you have thought about it and wondered how much more business you could be doing if you just went on line…and...
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7 Warning Signs of an Unprofitable Web Site
1. Selling To Everyone Means You Sell to No One
If you do not target your offer, it will confuse your customers. People are not patient. In a recent survey, 73% of people claimed to be "insanely busy". If you do not develop a target customer profile and appeal directly to them, you will lose customers. And they will never come back to your site again.
2. Web Flea Market: Buy a Web Site or Get a Grocery Coupon
People are selling Web Sites, classified advertising, pre-paid legal services, long distance phone cards, and reminder services via affiliate programs...All on the same Web Page!
Think about that the next time you go to your grocery store. Do they offer to sell you a Web Site with your pickles? Flea markets diminish the value of what you are selling. Most people who own these sites tell me they depend on selling a high volume of low price items. How do I know this is a doomed approach? Visit their sites and see if there is any life there
3. Huge graphics that make your site take 30 seconds to open, which is all the time you have to sell your customer on staying.
The worst thing about computers is that they enable us to do things we just should not be doing. Graphic design is a skill; most people get some Paint program and have absolutely no sense of size, or what the graphic makes them look like. If you want to
SCREAM AT YOUR AUDIENCE AND BE OBNOXIOUS, then use big graphics.
4. This site has xxxx number of visitors (How many bought?)
Does it really matter to anyone how many people visit your store? The sure sign that a store is visited often is the success and profits of the owner. All the rest is empty bragging.
5. Explaining what technology you use, frames, etc.
To this day it amazes me how people explain the technical design of their Web Page. If you use any reference to technology, you are distracting your customer. Keep it simple.
6. Download the following plug-ins to get this site working.
No one will spend ten minutes downloading the plug-in to see your cutesy message. Avoid plug-ins, with the possible exception of Real Audio.
7. No place to send an email, or gain a free report.
After spending all this time to create a site, most people forget to ask for inquiries. They just think people will work hard to contact them. Assume that a person will visit your site once, and never return unless you remind them to via email.
About the Author
Ash Kawa has written hundreds of articles specializing in helping people succeed when the competition is tough. President of a successful Website Hosting Company http://www.hostforwebsite.com [$0.75/month & Get Un-Limit Movies & MP3 Songs on your PC!]
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