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8 ways to build a really bad web site for Search Engines
Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one ‘really bad way’ or other. This can end up...
Designing A Website That Sells
Would you buy meat from a grocery store that left the bad meat in with the good meat or wasn't clean? Would you buy a car from a sales lot that had totaled automobiles on the front lot? I wouldn't and neither would you. Your website is your grocery...
Do-it-yourself: Improve your web site positioning in 8 simple steps.
Digital marketing, based on the utilization of Internet search engines, is a complex science that requires specialized knowledge in the field of Internet searching. Experts study how search engines evolve, their performance and behavior with...
Search Engine Optimization and Web Site Usability
Build a Web site and the people will come. Ha! If it were only that easy! The Web is the one sales environment where the customer has total empowerment. They have all the resources (i.e., your competitors) just a mouse-click away. Not only are you...
Web Sites Dont Work
Here's a few shocking truths you need to know before investing further in the Internet. Websites Don’t Work! Websites Don’t work! This might sound a little strange coming from me, an Internet Consultant, but it's the truth. In fact most company's...
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Are You Losing The Most-Valued Space of Your Website?
If you have already tried to get top rankings in the major
search engines then you have experienced some of the search
engine optimization techniques such as doorway pages, invisible
text, cloaking, etc...
You probably did. I did. Every website owner out there on the
Internet did.
And like many of us, you have been deceived by almost of those
techniques because you are not in that coveted #1 search result
page. I mean the TOP, first search result page of Google! Not
yet?
I am not going to discuss again all those SEO techniques here.
No. I know you have heard enough of them.
However, I will try to share my own experience with you!
Every search engine optimization technique has got its proper
downside. And they all share the same big downside when they are
implemented on any website. I mean a website like yours, a
website like mine.
"All SEO Techniques Under-estimate the Most-valued Space of Your
Webpage and Do Not Optimize it!"
What is the Most-Valued Space in Your Website?
Glad you asked!
It is the very top of your page. It is the first 150 words of
your HTML code next to the BODY tag. This part of your HTML code
is highly analyzed by search engines spiders in order to index
your web page.
So every targeted keyword which is placed there has a tremendous
"weight" like nowhere else on the rest of your website. Now let
me return the question to you...
What is Located in YOUR Most-Valued Space?
If you have a well-shaped business website then you may tell me:
"I put my sharp Header graphic right there including a powerful
headline!"
My response would be: ...And that is exactly the problem!
I know you are very proud of your Header graphic. Perhaps you
have shelled out some precious money to get it designed. And of
course, this
header graphic has certainly boosted your sales by
increasing the prospect-to-customer conversion rate of your
website!
This is a fact. Header Graphics are powerful items into a sales
copy - Indeed!
Unfortunately, search engines spiders do not care about them.
And it get even worse: You are restraining the potential of your
website by using those graphics. Even if you include a single
ALT tag.
Let me explain...
You definitely know that the very top of your web page should
contain your targeted keywords in order to get indexed high by
search engines. You also know that these spiders are only
interested by text - not graphics. Even if you have designed
stunning pictures for your webpage!
So what happen when you just put a very large graphic at the
same place where spiders are expecting to find keyword-rich text?
They will just get frustrated and go on scrolling down the rest
of your web page. And the more your keywords are far from the
top the less they have "weight", density and relevance. And this
is bad news if you want to be indexed for those specific
keywords :(
So what am I going to do?
Should I wipe my Header Graphic off the top of my page so
keywords can take place? And see my sales dropping down... Sure
not!
Should I keep the "mute" Header graphic to please my visitors
and deceive the search engines spiders? So my web page ends at
nowhere in the rankings ...Sure not!
In other words...
You Have to Please All of Visitors AND Search Engines Spiders
...at the Same Time!
About the author:
Loud Graphics Generator is a brand new software that will
exactly do that! It will create graphics with multiple ALT tags
and See Your Website Rankings Soar! To request the download
link, send a blank email to:
mailto:software-request@sendfree.com
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