|
|
|
Are You Losing The Most-Valued Space of Your Website?
If you have already tried to get top rankings in the major
search engines then you have experienced some of the search
engine optimization techniques such as doorway pages, invisible
text, cloaking, etc...
You probably did. I did. Every...
Creating Search Engine Friendly Web Sites
With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as...
Free tips to promote your website without it costing you a penny
Author S D Hill www.stuttering-help.co.uk www.lasik-laser-surgery.co.uk www.stutter-stuttering.com www.gain-confidence.co.uk The cheapest way to promote your website. Everyone would like an increase in traffic to their website or an increase in...
New Search Engine Ranking System -- Is Your Web Site Ready?
Over the last month some major changes have been taking place in regard to how a web site is ranked in the Search Engines. There is a new ranking system that is now being used by Alta Vista, Excite, Google, Lycos and the search portion of Yahoo....
Website Traffic Is Not The Key To Success
Website traffic is deemed the single most important factor when
it comes to the success of a website but that statement needs to
be qualified. Although it's true that a constant stream of
traffic is the lifeblood of a website, the quality of...
|
|
| |
|
|
|
|
|
|
Make your e-commerce website more than an electronic catalog
Everyday thousands of people are purchasing products on-line from the comfort of their homes. This “arm chair” shopping has become the most popular way for thousands and thousands of consumers to purchase everything from vitamins to luxury automobiles.
The Internet is the greatest marketing opportunity ever. If you do not have your business on-line, you are missing a golden opportunity to reach millions of potential customers everyday.
Every major business has an e-commerce storefront on-line. This new business opportunity gives everyone the chance to make money on the Internet, and has created a growing opportunity for e-commerce website designers.
A company that specializes in e-commerce website design can also be your source for e-commerce hosting, e-commerce website development, e-commerce solutions, and business-to-business e-commerce.
A website that offers products for sale is not just a simple electronic version of a catalog. These interactive “storefronts” give you a visual impression of the products that they sell. They also provide the customer with a shopping cart to purchase multiple products. Besides selling your products on-line, a well designed e-commerce site will help promote these products through advertisements, track order status, ship goods and manage inventories.
Making an online store a success is an ongoing process, recruiting a professional e-commerce website designer can almost guarantee success.
Here are a few simple rules to follow when building your e-commerce website.
1. Keep the shopping process simple and limit the number of steps involved in the checkout process. It’s very important for your customers to find it easy to locate what
they want and easy to buy those products on-line. A good example of this is Amazon.com. They make it easy for customers to locate, select, and checkout.
2. Include tax and shipping costs in your customers shopping cart: Make certain the customer is aware of all the costs included in the purchase.
3. Add gift ideas like cards, gift certificates, and wrapping paper options before your customer checks out. The is the kind of personalized service that will turn visitors into returning customers. You can ask them what color wrapping paper they prefer, they can key in their gift card message, click the submit button and checkout.
4. Clearly displayed privacy policy information and other rules and guidelines in pop-ups.
5. Don't force registration. Allow customers a chance to fill in their shopping cart with your products first, and then ask them to register.
6. Offer your customers on-line order tracking features, online customer help and multiple shipping options.
E-commerce has created new and exciting opportunities for everyone to have his or her own on-line business. Thousands of people every day are finding new ways to make money on-line. But the simple secret for business success has never changed. Treat your customers with respect. Provide them with a quality product at a fair price and you’re likely to build a successful business.
About the Author
Gregg Kell is President of Kell Solutions a website design and search engine optimization firm based in Laguna Niguel, CA. Permission is granted to re-publish this article providing it is published in its entirety without exclusion including this Author’s Block and imbedded links. The author may be contacted via email.
|
|
|
|
|
|