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Email Marketing for Website Owners
When you own a website, you can do a lot more with it besides being up and running on the Internet. One powerful website “add-on” is the ability to collect the email addresses of visitors to your site, and “stay in touch” with current and...
How to Boost Your Chances at Having a Successful Web Site
How to Boost Your Chances at Having a Successful Web Site by Robin Nobles New Web sites are springing up online by the millions. However, when they don’t reach a level of success, the Web site owners assume that they can’t make money off the...
Keywords: the "KEY" to a Popular and Profitable Website
The only activity that should preface keyword research is the brainstorming you do to come up with list of potential themes for your website. Think about things that you find interesting, are passionate about or that leverage your skills. Once this...
Optimizing Your Web Site for the Search Engines Using CSS and Javascript
Two of the greatest techniques to come along for web site refinement are cascading style sheets (CSS) and javascript navigational menus. In this article, I want to show you how to use both of these to ease the strain of site maintenance while ...
Web & Search Engine Facts You Need to Know to Win the Marketing Game
To achieve any goal, you first need to know everything there is to know about your goal and its influencing environment. That way you can formulate a plan of attack that will work, and avoid time-wasting activities that will not. This applies to...
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Nonsense! Why do I need a website?
"I don't sell anything online, I don't advertise online, in fact I don't really even know how to use a computer... why should I pay for a website?"
If you don't feel a website can help your business grow or increase business sales, or if you're happy with the site your nephew made for you over half a decade ago... then you're not intune with current business trends and business practices.
Fear the unknown no longer!
Don't feel inferior and don't let that notion frighten you... that's why were here! To educate and help you understand exactly how our design and website services can help you.
You shouldn't do something because everyone else is. As far as the internet is concerned, there are definitely good, sound, solid reasons for having a web presence. This article will touch on just a few... and none of the following points have anything to do with selling a product or service of any kind online. All of these reasons affect your brick and mortar business... in a positive way!
The reasons you should have a website in plain English.
Even if you never use the internet, MOST of your customers do. In early 2005, Google announced it had over 9 Billion pages in its index. Common sense should tell us that there must be something to this internet marketing!
By having even a simple, informative website about you, your product or service, you open an instant, FREE door to perspective clientele that you never had before. This is the digital information age. The purpose of the website is to give yourself a billboard in it. Even the simplest website can:
Instant Access to your business Collateral-
Provide Downloadable forms, price
lists, sale sheets and brochures to people researching a purchase. House a forum via email to quickly and easily answer questions about your goods and services.
Reduce Costs-
A strong enough web presence can eliminate many print advertising and other campaign costs. Even on the most rigourous web campaigns, the advertising cost per customer is far, far less by comparison.
Give People What They Are Looking For-
More and more people research a company or product online before face to face contact. Today people expect to find a web site for a company with at the very least further information on services or products.
Always On-
Information about your company is available 24/7, locally, nationally, and globally at no extra cost. Imagine the cost of a direct mail piece through the post office to every address in the world with a computer!
Cost Effective-
Can easily be the most cost effective advertising and marketing medium of communication to existing and potential customers.
Showcase What You Do Best-
If your product and service is quality and you're a one person operation, your website can focus on your business and open the door to people who might not be thinking of a smaller business for their needs.
About the Author
John Krycek -- As the owner and creative director of theMouseworks.ca I've found the best way to help people with internet marketing is to first help them understand internet marketing! Read more articles on the insights and secrets of web design and search engine optimization in easy, non-technical, up front English!
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