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How to Quickly Gain Traffic to Your New Web Site
The problem with a new site is that it often takes a long
time before it is indexed by the search engines. This means
you are missing out on getting traffic and making sales.
Google places new sites in the "sandbox" which means
they are on...
Just 5 Steps to Get Better Website Search Engine Ranking
Just 5 Steps to Get Better Website Search Engine Ranking. 1. Step One: Select right keyword for web SEO Optimization. You must choose your keywords carefully. This is the most important step of the SEO. Wrong or ineffective keywords mean...
Turning Passion into Business - How to build a successful website to earn money online
Have you ever wanted to turn a hobby into a business If yes, then this article is for you. ?
What follows is an account of how it is possible to build a successful website that can generate a reliable second income without ever having any...
Web Analytics - Murder by Numbers - Part 1
----------------------------------------------------------------- TERMS OF REPRINT You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included and you follow these rules: * Email...
What Your Web Designer Isn't Telling You
If I was to ask you right now "Are you absolutely certain that your web site is optimized for high search engine rankings?", what would you say? What if I was to ask "How many search engines has your site been registered with?" Or how about "Does...
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The 2 Most Common Web Site Mistakes
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren’t killing you.
Traffic
Just because you think something is a good idea doesn’t mean the general public agrees. A web site should solve a problem that is common to some part of the population. If people have a problem, they will be compelled to find an answer to it. If they don’t, they are not going to visit your site for anything other than browsing. Browsing doesn’t pay the bills!
Do the research on Overture or your favorite tool. If there isn’t a significant amount of monthly searches for your topic, move on to another one. If you think you can both alert people to a problem and solve it, you are in for a difficult time. It can be done, but your chances of success are pretty small.
Database Parameters
If you have a database driven site, you absolutely must get control of the sub-domains. Examples of database sites include sites selling products or providing some version of a listing service such as real estate or jobs. Programmers and designers have a bad habit of putting session ids in the sub-domains. Session ids are an indication of dynamic pages, pages that are
built on the fly when the domain is triggered. A dynamic domain looks something like:
http://www.your-site.com/default.cfm?sid#####LLLLaaa#####
The problem with dynamic domains concerns search engine robots. A robot is designed to recognize the meta tags and content of a page. The robot will then include the page in the search database. Robots often refuse to index dynamic pages because the robot cannot predict the content on the page. From the robot’s view, the page could show different things each time it is accessed. As a result, the search engines can’t list it under any particular keyword with any confidence that the content will be relevant to the search. If you have dynamic pages, most of the pages of your site will never appear in Google, Yahoo and MSN. That’s a disaster.
Planning is the key to setting up a profitable e-commerce site. Make sure you are solving a known problem and set your site up to be friendly to the search engine robots.
About the Author
Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com.
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