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Attract Potential Buyers to Your Web Site With Valuable Content
Attract Potential Buyers to Your Web Site With Valuable Content by Leva Duell Copyright: © 2002-2003 Give People Reasons to Visit and Buy from Your Web Site Content is the most important component of your web site. Useful content gets visitors...
Boost Credibility and Sales with Quality Web Images
A web site without images is boring and hard to read. Images add
pizzazz to your web site, make a web site more visually
appealing, support your web content, provide a visual
representation of your product, and break up text and make your
web...
How to Get Profits Through Website Marketing
If you have a business to promote, you know that website marketing is the best way to get your business noticed. Website marketing can lead you to huge profits. The problem many people face, however, is how to do that. If you would like to learn how...
Points to Consider before Web Promotion
Points to Consider before Web Promotion
Doing business online is not as easy as it seems! You may have the notion, with millions of prospective customers being only a click away, all you need is to build an eCommerce website and you will start...
THE ABC's OF WEB SITE PROMOTION
What can you do to stimulate traffic to your web site? You can find thousands of articles on web site promotion on the internet, but I have summarized a list of items to consider: >>>Submit Page to Search Engines The most important search engines...
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Website Promotion: 10 Search Engine Optimization Blunders to Avoid
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit search engine rankings.
Here are 10 to keep in mind:
1. Don't use frames.
Why would you want to use frames if SEO is important? Don't risk confusing the search engine spiders, which happens often with frameset sites. Sure, you can write scripts or adjust the content to work within frames, but you probably have better things to do with that time and energy.
2. Don't use Flash.
Everyone agrees--Flash looks awesome. But it also slows down the user experience and Flash makes it tough to get ranked. The Flash future looks bright for the ability of search engines to read some keywords, but what good will this serve if site pages lack visible, readable text?
3. Don't skimp on title tags.
Why would you simply call a page About Us in the title tag when this meta data occupies prime SEO real estate? Always include effective search phrases that reflect the content within title tags.
4. Don't overstuff title tags.
Limit titles to 70 characters, with commas between phrases in EVERY title tag; use fewer characters on pages with limited content.
5. Don't bury text.
Design often gets in the way of Text. Make sure your visible text is located high on the page.
6. Don't use graphics as page headers.
Graphic headers are a waste of space, and thus of time, when it comes to SEO. Use text as page headers and support them by utilizing strategic keywords - in the header, after the header or
below the header.
7. Don't use the wrong words.
Website owners love one-word search terms because they seem to get lots of traffic. The reality is that only a fraction of Internet users entering a broad search word want what you have to offer. Go for search terms using two, three or four words that will help visitors qualify their interests.
8. Don't ignore link building.
Hunt down links from other websites that have content and categories that relate to what you offer. If you sell sweaters, find a specialty guide about sweaters or a portal about clothing.
9. Don't overwhelm your pages with keywords.
You might not write the same keyword in succession 10 times, but you can make the mistake of too much repetition. Mention your strategic search term several times throughout the page, but promise yourself not to force its use too much.
10. Don't use long URLs.
If you use a database to maintain the website, you may end up with long URLs with several session IDs and parameters that produce many question marks and equal signs. These lengthy URLs can hinder search engines from properly indexing the pages. Work with your developer so as to limit them or to remove them altogether as much as is possible.
About the Author
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."
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