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10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or...
Designing Your Web Site to Maximize Traffic
Designing Your Web Site to Maximize Traffic Designing your site to maximize traffic from the search engines is not a difficult task but it does require you to think ahead and plan your SEO strategy carefully. If you have not yet built your web...
Making your Websites More Compelling
The Internet is a remarkable publishing medium. With just a little effort, you can make your web pages visually irresistible by playing with color, shapes and text. Whether your websites are already launched or you're ready to create your first few,...
Web Business Overview - Site Practicalities
When starting a web business, the first step is generating a business plan. Once completed, it is time to move on to the particulars of your site.
Research
Are people actually buying your widgets from other sites? To find out, you could check...
What Customers Expect from Your Web Site
Copyright 2005 Jennifer McGroary
Customers and potential customers visit your web site with
expectations, and it is crucial for you to cater to them in
order to have your business thrive. Local customers already
familiar with you might be...
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Website Traffic Needs A Driver
First of all, let me dispel the myth that a website can gain
huge success and continue to remain productive simply by using
an 'auto-pilot' program.
You know what an 'auto-pilot' program is, right? You see them
splashed all over the web. Basically, they're website marketing
schemes designed to provide a constant flow of targeted traffic
to your website simply by picking a general category, paying
some money and away you go.
The problem is, more often then not, 'auto-pilot' programs are
only designed to sell 'auto-pilot' programs.
This isn't to say that that some of the ideas being offered by
these programs don't have any value.
Every idea, tried and true or unconventional, has a place in
your marketing plan and the most important part of a marketing
plan is to actually have one.
Website Traffic Needs A Driver
If you want your website to be successful, you need to take
control of the marketing - you need to be the 'driver' of your
website traffic marketing machine.
There are many different roads you can take with your marketing
machine and each of them needs to be understood and explored.
One isn't better than the other but rather they have to all work
together if you want to draw some serious traffic to your
website.
Simply throwing money at the problem isn't the answer. A wildly
successful marketing plan doesn't have to cost much money - if
any money at all.
Consider this:
Big name companies often throw thousands and thousands of
unfocused dollars into their 'generic looking template' websites
and get far less traffic than the little guys that have no
advertising budget but have great marketing plans.
Something as simple as signing your emails with your name, a
short teaser for your website and your website URL could easily
bring you some traffic. Combine this with other simple but
effective website
promotion ideas and your 'marketing machine'
will really start to roll.
How about this one:
Create an email with a joke that relates to the theme of your
website but 'leave out the punch line'. Next, create a page on
your website with the punch line of the joke.
Put a link in your email to the page on your website with the
punch line of the joke and say something like:
"Please forward this email to your friends - it will make their
day! This joke is so funny they'll be crying with laughter! Then
Click Here == (the link to the page on your website with the
rest of the joke) for the rest of this hilarious joke."
Now, send this email to everyone you can think of.
Congratulations! You've just created a viral email (not spam)
Your friends will forward your email to their friends. Their
friends will forward your email to their friends and so on. That
simple email could bring your website a ton of traffic very
quickly.
The scope of this article isn't to go into the details of the
various ways to drive traffic to your website (we'll save them
for other articles) but rather to get you to understand that you
are the 'driver' of your marketing machine and it's up to you to
steer it in the right direction.
Keep your eyes and ears open. Pay attention to how websites are
being promoted to you and soon you'll be coming up with great
ideas of your own to skyrocket targeted traffic to your own
website.
For more website traffic ideas visit
http://www.starttheprofits.com .
About the author:
Mike Burke is the author of numerous articles and has an
affection for website marketing. Learn how to drive tons of
targeted traffic to your site without spending a dime on
advertising. Visit us at
http://www.starttheprofits.com
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