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Inappropriate Website Promotion Methods
The list of dubious means of search engine optimisation lengthens year on year. In theory, of course, we could all employ such means, but there are ethical issues to be tackled. And even if we ignore fair-play principles for a moment, it’s worth...
Promoting Your Website
Copyright 2005 Susan Jennerjohn
6 Proven Strategies to Promoting Your Website
There's a proven way to make money online, you can do this by selling information or knowledge you have.
The great part is you'll be your own boss. You're work from...
Ten Steps To A Well Optimized Website - Step 1: Keyword Selection
This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. Over this ten part series we will...
Ten Steps To A Well Optimized Website - Step 5: Internal Linking
Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your website’s internal linking structure and the role that it plays in ranking highly, and...
The Most Common Small Business Web Site Traffic Killers
Copyright 2005 John Jantsch A prospective client asked me to view his web site and give him some advice on how to make the site better. Unfortunately, his site was such a mess it became the inspiration for this article. One of the primary reasons...
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What Your Web Designer Isn't Telling You
If I was to ask you right now "Are you absolutely certain that your web site is optimized for high search engine rankings?", what would you say?
What if I was to ask "How many search engines has your site been registered with?" Or how about "Does your site have tailored title and META Tags?"
If you would answer "No" or "I don't know" to any of these questions, you would be amongst the 70% of web site owners whose web sites are missing out on search engine traffic because they are not designed for high rankings. Has your web designer optimized YOUR site? Have they submitted it to the top ten search engines and directories? More than likely, you don't know because they haven't told you. Ask them TODAY!
But what exactly is search engine optimization? Simply explained, it is the technique of attaining a high ranking in search engines and directories via changes to your site code to make it more search engine compatible.
Did you know that key search words and phrases in your "title tag" and "META tags" (in the HTML script of your site) and body text are often very important references that search engines use when ranking web sites for search relevancy? Optimizing your site meta tags and your body text for search engines ensures that it ranks highly for particular words or phrases that you would expect potential visitors to type in to search engines to find your site.
For example, if you are a Miami florist, you should have logical search phrases such as "flowers", "Miami florists", "bouquets Miami" and even target search terms such as "Miami weddings", "Valentine’s Day gifts" etc integrated in your title and meta tags, as well as in the visible text of your site. That way, if anyone types in those phrases in a search engine, your site is more likely to appear higher in the search results.
So why wasn't your site optimised for search engines when it was built? Depending on who developed your site and how it was built, you’ll find a million different reasons for this. Many web developers believe it is the site marketer’s job to ensure the site is found in search
engines and vice versa. Most don’t bother submitting your site to the important search engines, assuming you or your marketing department will do it. Or perhaps it wasn’t in your original development budget.
Not many web design firms know how or have time to optimize a site successfully, no matter what they tell you. They might feel it is outside their core business, or they might believe it is not part of the "design process". Consequently, your site can be launched for many months without the search engines having any idea it exists. Some web development firms don’t include even the most basic META tags in your site code when building it. Or those that do include META tags without close consultation with you, resulting in the wrong search terms used and poor performance. This is quite typical! Remember that search engine optimization is a relatively new science and requires both client interaction and constant monitoring to be successful.
The bottom line? If your designer can’t show you the high rankings they’ve achieved for other clients, they won’t be able to optimize your site properly. Search engine optimization (SEO) specialists have sprung up to fill the need for these services. Many SEO's will work either directly with you or with your web site designer to ensure your site gets the exposure it deserves in the most popular search engines and directories. Find a specialist with a good track record and reap the results.
Remember, search engine users generally only explore the first 10 or 20 sites in the search results. If you site isn't in the top 20, you won't be found, it's as simple as that. Always include search engine optimization into your marketing budget or your site could be as effective as a billboard at the end of a dead end street.
About the Author
Article by Kalena Jordan, CEO of Web Rank.
Kalena was one of the first search engine optimization experts in Australia & New Zealand and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit http://www.high-search-engine-ranking.com
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